Maintaining your restaurant’s sales amidst fierce competition and rapidly changing trends can be a challenge. A key to success is finding the balance between acquiring new customers and retaining existing customers. To help you reach the goal of increasing your sales, you can follow these promotional strategies for restaurants that want to attract new customers.
1. Create and Use Social Media Pages
Social media is a very powerful tool that can attract new customers. Most restaurants have a social media presence, and even spending a little money on advertising can increase your fan base and engagement. Start with one platform to make it easier to engage with customers and consistently keep your business page up to date.
2. Foodie Photos
Arguably, the best way to promote your restaurant online is with high-quality, drool-inducing photos. Visual content is in high demand online these days, and having delicious-looking photos on your website is essential for drawing hungry eyes.
3. Promote Your Restaurant at Big Events
Another great idea is to promote your restaurant at nearby events such as concerts, sporting events, local markets, or festivals. This helps increase your customer base and a lot of new people get to know about your restaurant.
4. Collaborate on Special Offers With Local Businesses
An often overlooked but effective promotional strategy for restaurants is to partner with other local businesses for special offers or deals. As a restaurant, you are a perfect partner for promotion with entertainment venues, movie theatres, and even other fun places like escape rooms. Ideally, people can purchase dinner for two or four at a discounted rate if they also purchase event tickets.
5. Create a Call to Action (CTA) On Your Website
A call to action is a prompt for the customer to ask questions, follow up, learn more, or make a decision. A call to action may be in the form of a question, an offer, or a suggestion to create a sense of urgency. At CBEST Solutions, we’ll help bring customers to you with the convenience of an online system that lets you focus on what you do best. Contact us and book a free consult to get started.